Department of Marketing

We believe that successful marketing develops innovative solutions for social and economic systems. Our classes and programs are designed to equip students with the tools and skills needed to become ethically sensitive and globally aware business leaders.

As a source of innovation, the marketing department creates a unique environment that promotes creative thought. We design in a way where students are able to adapt their knowledge production according to the real world. Our mission is to introduce advanced marketing studies through world-class education and research initiatives. The marketing major reflects these objectives through the use of novel concepts, tools, and techniques.

The Marketing Department is home to faculties with expertise and achievements in an array of subjects. Our top-tier faculty contribute to the body of knowledge with research published in the discipline’s prime academic journals. Students earning an emphasis on marketing will learn about the strategies, tactics, and business processes involved in researching markets. Through the major, they will be able to decide which markets and segments to pursue, identify what unique value to provide, and then march forward. The Marketing Department focuses on preparing students for careers in marketing, retail, promotion, sales, marketing research, and analytics. All of which are needed to shine in the real world.

List of Marketing [MKT] Major Courses in the BBA Program:

MKT 4001 Consumer Behavior

MKT 4002 Integrated Marketing Communication

MKT 4003 Social Media and Digital Marketing

MKT 4004 Service Marketing

MKT 4005 Sales Management

MKT 4006 International Marketing

MKT 4007 Distribution and Channel Management

MKT 4008 Brand and Product Management

MKT 4009 Rural Marketing

MKT 4010 Agro-based Product Marketing

MKT 4011 Marketing Strategy

MKT 4012 Marketing Research

MKT 4013 Product Innovation and Management

THM 4002 Tourism and Hospitality Marketing

Pre-Requisite: BBA 3127 Marketing Management (For All)

List of Marketing [MKT] Major Courses in the MBA Program:

MKT 6001 Buyer Behavior

MKT 6002 Marketing Research and Analysis

MKT 6003 Global Marketing

MKT 6004 Integrated Marketing Communication

MKT 6005 Strategic Brand Management

MKT 6006 Distribution Management and Retail Marketing

MKT 6007 Service Marketing

MKT 6008 Digital Marketing and E-Commerce

MKT 6009 Strategic Marketing

Pre-requisite: MBA 5210 Marketing Management and Practices (For All)

Dr. Partha Prasad Chowdhury

Professor and Head
Department  of Tourism and Hospitality Management

Profile

 

 

Faculty Members - Department of Marketing, THM, and IB, FBA

Students - Department of Marketing, FBA