Business Analytics addresses business problems or makes data-driven decisions utilizing massive amounts of data to make businesses more innovative, productive, and competitive. With the growing reliance on technology and analytics to comprehend consumer behavior, there is a growing need for Business Analytics professionals who can extract, analyses, and profit from consumer data. Business Analytics is the study of an organization's data and performance in order to make data-driven business-improving decisions. It predicts consumer behavior and future trends and aids businesses in developing revenue-boosting procedures. Business analytics identifies and applies patterns using data. This position is ideal for those who can recognize patterns in seemingly random data. Business Analytics has been utilized to enhance marketing campaigns and fuel predictive manufacturing maintenance. In summary, a degree in business analytics can provide you with a strong foundation in business theory, versatile and in-demand skills, and data-driven decision-making skills, among other benefits.
List of Business Analytics [BA] Major Courses in the BBA Program:
BA 4001 Analytics for Business Professionals
BA 4002 Technology Adoption Theories and Models
BA 4003 Visualization and Communication of Business Data
BA 4004 Analytics for Sports Management
MIS 4005 Data Warehouse and Data Mining
BA 4005 Legal and Ethical Issues in Data Management
BA 4006 Analyzing Exploratory Data in Business
BA 4007 Analytics for Healthcare and Medical Industries
BA 4008 Data and Web Analytics
MKT 4003 Social Media and Digital Marketing
BA 4009 Financial Analytics
OSCM 4007 Supply Chain Analytics
BA 4010 Retail Analytics
BA 4011 Analytics for Talent Management
MIS 4003 Object Oriented Programming
MIS 4002 Database Analysis and Design
BA 4012 Seminar (Business Analytics)
BA 4013 Capstone Project (Business Analytics)
Pre-Requisite: BBA 2117 Office Management Technology (For All)
List of Business Analytics [BA] Major Courses in the MBA Program:
BA 6001 Analytics for Business Professionals
BA 6002 Technology Adoption Theories and Models
BA 6003 Visualization and Communication of Business Data
BA 6004 Analytics for Sports Management
MIS 6004 Data Warehouse and Data Mining
BA 6005 Legal and Ethical Issues in Data Management
BA 6006 Analyzing Exploratory Data in Business
BA 6007 Analytics for Healthcare and Medical Industries
BA 6008 Data and Web Analytics
BA 6009 Social Media and Digital Marketing
BA 6010 Financial Analytics
BA 6011 Supply Chain Analytics
BA 6012 Retail Analytics
BA 6013 Analytics for Talent Management
BA 6014 Object Oriented Programming
BA 6015 Database Analysis and Design
BA 6016 Seminar (Business Analytics)
BA 6017 Capstone Project (Business Analytics)
Pre-requisite: MBA 5104 Computing and Business Applications (For All)
Mehzabul Hoque Nahid
Assistant Professor and Head
Department of Management Information Systems