The Department of Marketing, and Tourism & Hospitality Management (THM), Faculty of Business Administration (FBA) of American International University Bangladesh, organized a study tour on September 21, 2023, at 10th Asian Tourism Fair, 2023 & Bangladesh Tourism Development Summit 2023. The 10th Asian Tourism Fair, 2023 which was held on 21st – 23rd September was organized by most popular tourism magazine in Bangladesh named ‘The Parjatan Bichitra’ held at Bangabandhu International Conference Center (BICC), Dhaka, Bangladesh.

The students of the Tourism and Hospitality Management courses were delighted to be present at the event. Many prominent figures from the tourism industry presented their thoughts at the Tourism Development Summit. Companies like tourism clubs, tour operators, educational institutions, hotels, airlines, and resorts joined this exhibition. Several organizations from different countries like India, Nepal, Bhutan, China, South Korea, Malaysia, and Sri Lanka participated in this fair with their tourism products. Students visited most of the stalls and enriched their knowledge of multi-dimensional tourism products. Mr. AKM Kamrul Haque, Sr. Associate Professor, Department of Marketing; and Mr. Mahmudul Hasan, Lecturer, Department of Tourism and Hospitality Management coordinated the tour and guided the students.

The objective of this study tour was in line with key sustainable development goal (SDG) of the United Nations “Quality Education.” The focus of the Department of Marketing and THM on organizing this type of study tour reflects AIUB's commitment to excellence in education and its dedication to nurturing future professionals in the marketing domain.