American International University-Bangladesh organized a seminar on " Responsible Marketing and Sustainable Consumer Behavior " on 9th August 2023 at Media Studio, Annex 2 for the students of marketing core and major students of MBA program. Mr. Khan M.R. Taufique PhD, ACIM, FHEA, Visiting Associate Professor, Department of Marketing, FBA presented the seminar. The seminar started with a short introductory speech by Dr. Rezbin Nahar, Associate Professor, & Director, BBA program.
Mr. Taufique, who is a Senior Lecturer of Oxford Brookes University, UK, has significant research experience in consumer behavior. The Resource speaker shared his research experiences, and in this knowledge sharing session, students learned about climate crisis, major causes of climate change, role of marketing and consumption behavior on climate crisis.
The speaker also highlighted seventeen (17) sustainable development goals (SDGs) of the United Nations and explained how multinationals like Unilever and Nestle addressed these SDGs. The seminar was indeed a fruitful knowledge sharing forum that was followed by a question-answer session from the participating students.
The session was ended by giving a vote of thanks to the resource speaker by Dr. Faridul Alam, Associate Professor, & Director, MBA Program. Professor Dr. Partha P. Chowdhury, MCIM, Chartered Marketer (UK) Head, Department of Marketing, & THM, FBA handed over a gift item to the resource person.
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