The Department of Marketing, Faculty of Business Administration (FBA), AIUB, organized a study visit to Coca-Cola Bangladesh Beverages (CCBB) Limited’s Bottling Plant in Bhaluka, Mymensingh, on April 01, 2023. As a part of the regular student development program, students from the marketing major courses of ‘Sales Management’ and ‘Product Innovation and Management,’ along with their faculty members, went on to visit the factory to get some practical insights about the plant operations, warehousing, sales & distribution processes of this renowned company.

Coca-Cola Bangladesh Beverages (CCBB) is engaged in manufacturing, bottling, packaging, sales, distribution, marketing, and supply of beverages and packaged drinking water under various trademark brands such as Coca-Cola, Sprite, Fanta, Kinley, and other brands owned by the parent company ‘The Coca-Cola Company’ (TCCC), Atlanta, USA. CCBB is a wholly-owned subsidiary and an authorized bottler of TCCC to market and distributes such beverage brands in Bangladesh.

Upon arrival at the Factory premises, Mr. Abdullah Al Ahad, Executive – Factory HR, greeted the students and the faculty members. The visitors were accompanied to a brief session about company history, brands & product line information, plant safety issues, warehousing, and the supply chain functions by Mr. Kazi Mohammad Arif Moin Uddin, Head - External Affairs.  He also addressed the students’ queries and responded in detail.

After the session, the students visited the different Carbonated Soft Drinks (CSD) production lines under the supervision of Mr. Muhammad Mehedi Hasan, Deputy Manager, Project & Maintenance (an Alumna of FE, AIUB), and Mr. Mohammad Raisul Islam, Executive - Micro IPQP. The officials then explained the total production process, starting from water treatment to the distribution of products to the visiting team. The students participated with great enthusiasm and learning aptitude in understanding the different functions of plant operations. At the closing, the faculty members expressed their vote of appreciation to the company officials and presented gift packs, respectively, on behalf of AIUB.

Mr. Hamidul Islam Hamid, and Mr. Stanley Rodrick, Senior Assistant Professors from the Department of Marketing, FBA, AIUB, took the initiative in organizing the study visit. The Department of Marketing, FBA, AIUB would like to thank Ms. Taslima Jaigirder, Director, People – Bangladesh, CCBB, and Mr. Sharif Shajib Ahammed, an Alumna of FBA, AIUB, for arranging and facilitating this study visit.