On Thursday, 15 April 2015, Dr. Dan Formosa, Jury President, Product Design Cannes Lions, Design Thinker, New York and one of the featured speakers in Bangladesh Brand Forum Seminar Rethinking Marketing delivered an hour-long lecture with the faculty and students of AIUB. It was a full-pack audience who were enthusiastic to listen to Dr. Formosa’s minds on Marketing. It was a thought provoking discussion followed by a stimulating intellectual exchange with the audience.

On Sunday, 19 April 2015, the university is again fortunate to have hosted another speaker of the Bangladesh Brand Forum Seminar in the person of Mr. Hooi Den Huan, Director, Nanyang Technopreneurship Center and Associate Professor of Nanyang Business School. His innovative ideas and experiences really allows somebody to rethink a new paradigm for Marketing students, professionals and practitioners. It was indeed another fruitful academic activity for AIUB.

Dr. Formosa and Mr. Hooi really brought the house down with their influential minds to bring Marketing into another new perspectives. They stimulated the minds of the audience to a certain degree of understanding and appreciation the varied context of brand marketing.