Published Date
September
2026
Monday
Television Commercial (TVC) Production Competition – Summer 2025-2026
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The Department of Marketing, Faculty of Business Administration (FBA), AIUB, organized a creative and competitive event titled “TVC Production Competition – Summer 2025–26” on Thursday, September 17, 2026, at the Media Studio, Annex 2, AIUB campus. The competition was organized for students enrolled in the Integrated Marketing Communication (IMC) and Product Innovation and Management (PIM) courses under the Marketing specialization of the BBA program. The primary objective of the competition was to encourage marketing major students to translate their theoretical knowledge of advertising, marketing communications, and campaign development into practical applications.
Students were tasked with producing a television commercial (TVC) of up to one minute, along with a campaign poster featuring an effective verbal–visual message combination for their selected brand. A total of 70 students, organized into 16 teams, participated in the competition. The initiative was designed as a 360-degree student-centric academic project, engaging participants in the complete marketing communication process. Students developed communication content plans, prepared scripts, performed in the TVC productions, carried out the necessary post-production activities, proposed media plans, and designed creative campaign posters. Following a rigorous screening round held on Tuesday, September 15, 2026, the top six teams were selected to present their revised outputs before a judging panel, faculty members, and fellow students during the Grand Finale of the competition.
Prof. Dr. Partha P. Chowdhury, Director-in-Charge, BBA Program and Head, Department of Marketing, THM & IB, FBA, inaugurated the event. In his inaugural address, he highlighted the growing need for innovative approaches and new dimensions in TVC production. He also highlighted the importance of engaging students in creative, practical tasks that reflect the evolving orientations and demands of modern marketing.
The presentations were evaluated by a distinguished panel of corporate judges comprising Mr. H. Ratin Pinku, Associate Media Director, and Ms. Nuzhat Tabassum Jarin, Media Executive, MediaCom Beyond Agency (MBA), Asiatic 3sixty. Both judges are proud alumni of the Department of Marketing, FBA, AIUB. Following each team’s presentation, the judges conducted a Q&A session to assess the teams’ strategic thinking, creativity, execution, and understanding of integrated marketing communication. After the presentations, Mr. Ratin Pinku shared his valuable insights and expressed his appreciation for the marketing students’ multi-dimensional approach to developing and executing marketing campaigns and strategies, highlighting the students’ ability to translate academic concepts into practical and creative marketing outputs.
Prof. Dr. Anwar Hossain, Advisor and Dean-in-Charge, FBA; Mr. R. Tareque Moudud, FCMA, Assistant Professor, Department of Accounting; Ms. Niyonta Islam, Lecturer, Department of Marketing; Ms. Tasnim Fatima Jahan, Lecturer, Department of Marketing; and Ms. Nowsheen Anjum Joya, Lecturer, Department of Operations and Supply Chain Management, FBA, were also present at the event and observed the students’ presentations. Prof. Dr. Anwar Hossain addressed the audience and shared valuable guidance on further refining the students’ concepts and preparing them for professional development. He encouraged the students to pursue more innovative and creative initiatives to explore the diverse dimensions of marketing and strengthen their professional competencies. He also emphasized the importance of active participation in productive, hands-on learning activities to bridge the gap between academic knowledge and real-world marketing practice.
The event was organized, and the participants were mentored by Mr. Hamidul Islam [Hamid] and Mr. Stanley Rodrick, Associate Professors, Department of Marketing, FBA, and Special Assistants, Office of Student Affairs (OSA), AIUB, in coordination with Prof. Dr. Partha P. Chowdhury, Head, Department of Marketing, IB & THM, FBA, AIUB. At the closing ceremony, Prof. Dr. Mohammad Faridul Alam, Director (Graduate Programs), FBA, delivered the Vote of Thanks and announced the winners. The winning teams were recognized as Champion, 1st Runner-Up, and 2nd Runner-Up, with each team receiving individual trophies and Certificates of Achievement in recognition of their outstanding performance, creativity, and successful execution of the competition requirements.
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The Department of Marketing, Faculty of Business Administration (FBA), AIUB, organized a creative and competitive event titled “TVC Production Competition – Summer 2025–26” on Thursday, September 17, 2026, at the Media Studio, Annex 2, AIUB campus. The competition was organized for students enrolled in the Integrated Marketing Communication (IMC) and Product Innovation and Management (PIM) courses under the Marketing specialization of the BBA program. The primary objective of the competition was to encourage marketing major students to translate their theoretical knowledge of advertising, marketing communications, and campaign development into practical applications. Students were tasked with producing a television commercial (TVC) of up to one minute, along with a campaign poster featuring an effective verbal–visual message combination for their selected brand. A total of 70 students, organized into 16 teams, participated in the competition. The initiative was designed as a 360-degree student-centric academic project, engaging participants in the complete marketing communication process. Students developed communication content plans, prepared scripts, performed in the TVC productions, carried out the necessary post-production activities, proposed media plans, and designed creative campaign posters. Following a rigorous screening round held on Tuesday, September 15, 2026, the top six teams were selected to present their revised outputs before a judging panel, faculty members, and fellow students during the Grand Finale of the competition. Prof. Dr. Partha P. Chowdhury, Director-in-Charge, BBA Program and Head, Department of Marketing, THM & IB, FBA, inaugurated the event. In his inaugural address, he highlighted the growing need for innovative approaches and new dimensions in TVC production. He also highlighted the importance of engaging students in creative, practical tasks that reflect the evolving orientations and demands of modern marketing. The presentations were evaluated by a distinguished panel of corporate judges comprising Mr. H. Ratin Pinku, Associate Media Director, and Ms. Nuzhat Tabassum Jarin, Media Executive, MediaCom Beyond Agency (MBA), Asiatic 3sixty. Both judges are proud alumni of the Department of Marketing, FBA, AIUB. Following each team’s presentation, the judges conducted a Q&A session to assess the teams’ strategic thinking, creativity, execution, and understanding of integrated marketing communication. After the presentations, Mr. Ratin Pinku shared his valuable insights and expressed his appreciation for the marketing students’ multi-dimensional approach to developing and executing marketing campaigns and strategies, highlighting the students’ ability to translate academic concepts into practical and creative marketing outputs. Prof. Dr. Anwar Hossain, Advisor and Dean-in-Charge, FBA; Mr. R. Tareque Moudud, FCMA, Assistant Professor, Department of Accounting; Ms. Niyonta Islam, Lecturer, Department of Marketing; Ms. Tasnim Fatima Jahan, Lecturer, Department of Marketing; and Ms. Nowsheen Anjum Joya, Lecturer, Department of Operations and Supply Chain Management, FBA, were also present at the event and observed the students’ presentations. Prof. Dr. Anwar Hossain addressed the audience and shared valuable guidance on further refining the students’ concepts and preparing them for professional development. He encouraged the students to pursue more innovative and creative initiatives to explore the diverse dimensions of marketing and strengthen their professional competencies. He also emphasized the importance of active participation in productive, hands-on learning activities to bridge the gap between academic knowledge and real-world marketing practice. The event was organized, and the participants were mentored by Mr. Hamidul Islam [Hamid] and Mr. Stanley Rodrick, Associate Professors, Department of Marketing, FBA, and Special Assistants, Office of Student Affairs (OSA), AIUB, in coordination with Prof. Dr. Partha P. Chowdhury, Head, Department of Marketing, IB & THM, FBA, AIUB. At the closing ceremony, Prof. Dr. Mohammad Faridul Alam, Director (Graduate Programs), FBA, delivered the Vote of Thanks and announced the winners. The winning teams were recognized as Champion, 1st Runner-Up, and 2nd Runner-Up, with each team receiving individual trophies and Certificates of Achievement in recognition of their outstanding performance, creativity, and successful execution of the competition requirements. The winners of the event are listed below:
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