Founded as a one-man, one-room retail shop in New York City’s garment district, Grey Group is now one of the largest global advertising and marketing agency network. GREY Advertising Bangladesh Ltd, the Bangladesh office of Grey Group, is the first and only true global advertising agency in Bangladesh. Being a strict believer in following the global credo of producing “Famously Effective” works, Grey Adverting Bangladesh Ltd has become the most awarded and sought-after agency of the country.
The students of the department of Media and Mass Communication (MMC), American International University-Bangladesh, under the guidance of Mr. Niaz Majumdar, the course coordinator of “Advertising Idea and concept”, had visited the only office of Grey International Bangladesh in Gulshan on Thursday, 1st December 2022. The students were greeted with warm welcome by the officials of the largest advertising firm in Bangladesh.
The visit started with a presentation on the history, operations, and goals of Grey International by Mr. Imtiaz Noor Sadi, Account Director & Servicing. Later Mr. Bitop Das Gupta discussed how Grey International operates in Bangladesh and who are their major clients such as, Grameenphone, Divisions of Government offices, Nestle, ACI, Coca-Cola etc.
Grey International helped the students to understand how their tactics of not working as a third-party agency but rather working as an extended Partner of the client help them create a better bond and solve the advertising problems in better ways. They also educated students on various advertising and client problem solving techniques. They taught that they are not only just advertisers rather problem solvers, and the problem in most cases is delivering messages to a target audience. They demonstrated different works of Grey Bangladesh where they had successfully achieved their goals such as, recently, the Coke Studio Bangla is a Brainchild of Grey Dhaka. They started the Coke Studio journey in Bangladesh taking inspiration from Coke Studio Pakistan and then in only one season became the second most successful Coke Studio globally. They solved the problem by increasing Coca-Cola sales by over 40%.
The presentation was concluded with the list of the Awards won Grey Dhaka along with the winning contents. In the second presentation, the Creative Director, K.M Mehedi Hasan Ansari presented how he works as a creative director and shared his tips and tricks with the students.
During the presentations the students had several questions that were answered by Grey Dhaka representatives. Followed by the question answer session the students were allowed to visit the office and workplace of Grey Dhaka and had the opportunity to experience and learn from the industry workers hands on. This experience motivated the students a great deal and some were instantly inspired for their future Internship opportunities in Grey Dhaka.
Partnerships
