| To promote Advertising as a career choice the Department of Social Science, Faculty of Arts and Social Sciences (FASS) of American International University- Bangladesh (AIUB) organized a seminar on “PROSPECTS OF ADVERTISING AS AN ACADEMIC PROGRAM ON CAREER DEVELOPMENT”on 23rd November 2009 in AIUB auditorium. The speakers in this seminar were the Dean of FASS, Dr. Charles Villanueva, the faculty coordinator of Advertising, Mr. Niaz Majumdar, the Head of Social Science Department, Dr. Buddha Dev Biswas, Mr. Shahnoor Wahid, Editor, Star Campus of The Daily Star and the guest speaker was Mr. Aly Zaker. Mr. Aly Zaker is the one who literally led the way in the field of Advertising in Bangladesh. While introducing Mr. Aly Zaker, Mr. Niaz Majumdar said “Doing business without Advertising is like winking at a girl in the dark - and likewise the situation of Advertising in Bangladesh can hardly be discussed without knowing Mr. Aly Zaker.”
The seminar welcomed both students and their parents. An initiative was taken to make sure that both sides understand the importance of Advertising as a career and its function in the society. For the students, Mr. Aly Zaker made a brief discussion on the practical usage of Advertising in society and the importance of studying Advertising in Bangladesh.
As he concludes his discussion he leaves a question to the young enthusiasts, regarding the future of Advertising. He then advises the students to break free, to experience newer areas and medium of communication. At the end of the seminar, an interactive session was held where students asked questions. They asked questions about the ethical issues in Advertising, the qualification required for securing a job etc. The seminar ended with huge applause, echoing the success of the show. |
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