A Seminar entitled ‘Marketing Approach toward Innovative Products’ was organized by the Department of Marketing on February 16, 2017 in the AIUB Auditorium.  Dr. F.H. Ansary, Executive Director of Advanced Chemical Industries (ACI) Limited. was the key speaker. The seminar was a practical exposure for the students who are studying in the Marketing Management course at AIUB. The seminar enlightened the students to further understand not only the basic functions of Marketing and Management but also created the paths to come out with innovative products and Marketing those products considering Segmentation, Positioning, Demography and so on. He gave the firm message to the  students that though Markets are in fiercely competitive, still there are demands for Innovative Products so prepare yourself to gain competitive advantages grabbing the prospective markets. Our Key speaker notably said that ACI believes in that kind of innovative products which are only for human well-fare.  Honorable speaker also said ACI introduced with farmers Motors, Tractors, Motor Cycle and possibly Helicopter through Agricultural development in the future.

Professor Dr. Charles Villanueva, Pro-Vice Chancellor and Dean Faculty of Business Administration delivered the welcome speech as a chief guest. He encouraged the students to pay attention on the key note speaker’s discussion who has a long practical knowledge in innovative products and relate this to the theoretical understanding of the subjects studied in AIUB with the contemporary practice in the Industry.

Professor Dr. Nisar Ahmed, Director, MBA Program and acting Head of Department of Marketing, AIUB delivered the vote of thanks  for making the seminar successful.  Dr. Nisar Ahmed appreciated the key speaker for delivering his speech in such a way where students easily comprehend to make a bridge between Marketing theoretical concepts and future real life scenarios. Thus, students felt part of the future Business Leaders. Dr. Nisar Ahmed presented the Certificate of Appreciation, Crest and Gift Box to the key speaker.

The seminar was arranged and initiated by AKM Kamrul Haque while Dr. Sahin Akter Sarker and Mr.Saihad Sahid Rahman to make the Seminar fruitful and a successful one. Some faculty members of Marketing Management and Supply Chain Management department also attended the seminar to inspire our students.

After the seminar, we had a constructive discussion on building the relationship between the university and the corporate world particularly with ACI represented by the guest speaker.