A seminar titled “Effective Marketing Strategies for Business Development” was held by the Department of Marketing, Faculty of Business Administration on February 22, 2012 at the Room 531 of Campus 5. The seminar was presented by Mr. Asraar Hossain, Manager, Marketing and Business Development, FedEx-Bangladesh Express Co. Ltd.
The seminar was started with a short speech by Mr. Partha Prasad Chowdhury of Department of Marketing. The guest speaker shared his real life experiences in the field of marketing specifically in the context of express industry and demonstrated the ways to scan the marketing environment to formulate marketing and business strategies.
During the last part a question and answer session was held in order to address the queries of the students. Finally, on behalf of the Department of Marketing, Dr. Ziaul Hoq, Assistant Professor of Marketing thanked the speaker for providing an interactive session with the students. Mr. Sultanul Nahian Hasnat, Faculty of Operations Management department also attended the seminar. |
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