The Department of Marketing, AIUB, organized a Guest Speaker session on "Improving the Living Standard of Rural Communities: The Environment Friendly initiatives of Grameen Shakti" on 13^th August 2017 in the Permanent Campus for the students of the Course – Rural Marketing. To enhance the students’ knowledge-base, Mr. Md. Mahmodul Hasan, Manager, Project Development & International Affairs, from Grameen Shakti gave an informative lecture on the above mentioned topic for the students of Marketing Department. He has a rich professional background on successful implementation of rural development projects, particularly in the field of socio-economic development in Bangladesh.

During the seminar, Mr. Mahmodul Hasan highlighted the achievements of Grameen Shakti in terms of disseminating Solar PV technology, Improved Cooking Stove, Biogas systems etc. across the country to uplift the living standard of rural population. Currently, Grameen Shakti is one of the largest and fastest growing rural based renewable energy companies in the world by installing more than 1.8 million Solar Home System in rural Bangladesh. The Guest Speaker also discussed the progression of several rural projects and briefed the students on developing value proposition for selling products to the underprivileged population. The seminar was indeed a fruitful knowledge sharing forum that was followed by a question-answer session from the participating students and faculty members. Marketing Department Coordinator, Dr. Khondaker Sazzadul Karim also made an enlightening speech in the seminar & gave a vote of thanks to the Guest Speaker with a Certificate of Appreciation and AIUB Souvenir for sharing his rich expertise with the student community. The Students were enthusiastic and inspired to gain knowledge from such a resourceful professional from the rural development sector. This event was coordinated and organized by Ms. Tahsina Khan, Assistant Professor, Faculty of Business Administration, AIUB.