On 30th of March 2017, Thursday, the Department of Marketing, Faculty of Business Administration, arranged a study tour for the students at the project site of Horizon Fashion Wear Limited., situated at Gazipur, Dhaka. The purpose of the tour was to observe the manufacturing operations and making students familiarized with the process of buyer requirements handling and communication process in the RMG sector. The tour was organized & coordinated by Ms. Tahsina Khan, Assistant Professor, Department of Marketing with the supervision of Prof. Dr. Nisar Ahmed, Director MBA Program. Mr. Stanley Rodrick, Assistant professor, Dept. of Marketing also participated in the day-long tour.

At the visit site, the tour participants were welcomed and guided to the factory location by Mr. Kabir Hossain & Mr. Khairul Alam (Head of Operation & Compliance, Horizon Group).  For the students, Mr. Kabir Hossain gave an informative briefing on the operational overview and client service process in the RMG sector. After the briefing, then the students were taken to the production floors with the assistance of the company management to observe the production process and quality control mechanisms. After completing the site observation, the students along with the faculty members attended a feedback sharing session in the conference room located in the project site. Later, the participants had their lunch and refreshment session with the presence and inspiring speech from Mir. Mobasher Ali Swapan, Managing Director & CEO of Horizon Group. Department of Marketing extends its profound thanks to the Office of Students Affairs, Management of the University for providing valuable support to make the study tour a memorable event for the participants.


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