Marketing Students’ Study Tour to Milk Vita

The Department of Marketing, FBA, AIUB organized a study tour to Bangladesh Milk Producers’ Co-operative Union Ltd. (Milk Vita, Mirpur Unit) on the 18^th of February 2016. Students from the marketing major courses were taken to visit the organization.

Upon the arrival at the factory premises, Mrs. Hosne Ara, Director, Managing Committee welcomed the students and the faculty members. The students were then divided into four groups and each group was taken to visit different production lines such as ‘Milk Processing and Packaging Section’, ‘Ice Cream Production Section’, ‘Central Storage/Freezing Section’ etc. Production supervisors and technical experts were present to guide and brief the students about the respective manufacturing processes.

After completion of the factory visit, the students and the faculty members were offered refreshment with different factory fresh food products produced by Milk Vita, Mirpur unit. Mr. Md. Mosharraf Hossain, Add. General Manager (Technical & Production) appreciated the students and the faculty members for visiting the organization. He provided some valuable insights about the milk procurement channels, quality control operations, and distribution systems that are followed by Milk Vita. Mr. Golam Mostofa Nantu, Director, Managing Committee, Mr. AFM Shamsul Alam, President, Mr. Md. Zuel Alam, General Secretary respectively for CBA (Milk Vita) and other officials were also present and shared their experiences about the emergence and growth of Milk Vita in Bangladesh.  The faculty members then expressed their vote of thanks to the distinguished officials and presented them with gift packs on behalf of AIUB.

Mr. Hamidul Islam, Assistant Professor, and Ms. Madhobi Hossain, Lecturer from the Department of Marketing took the lead initiatives and organized the tour. Dr. Anisur Rahman Faroque, Head, Department of Marketing, accompanied the team to motivate and encourage the students. The tour was also facilitated by Mr. Redwan Salam, and Ms. Tahsina Khan, Assistant Professors from the same department.