On 28^th July, 2016 Marketing Department of AIUB organized a seminar on “The Role of Marketing Research on Customer Value Oriented Supply Chain Process” at Campus 1 Auditorium. The guest speaker of the seminar was Mr. Manzorul Hasan (Manager - Business Development) of Edison Logistics Limited. The objective of this seminar was to introduce the participants to the role of freight forwarder with regard to value generation process for customers at both home and abroad.

Mr. Saihad Shahid Rahman (Lecturer, Department of Marketing) gave the inauguration speech. The guest speaker Mr. Manzorul Hasan started his speech by introducing himself and by giving a comprehensive talk on the activities with which Edison Group is involved with. He elaborated in detail about the supply chain procedures followed by Edison Logistics for their clients.

At the end Mr. Manzorul Hasan acclaimed the Department of Marketing of AIUB for this initiative and encouraged the department to do more activities for student enrichment and growth. Then the floor was open for students (question session) which were enthusiastically answered by the guest speaker.

The seminar was organized by Dr. Sahin Akter Sarker (Assistant Professor, dept. of Marketing) and Mr. Saihad Shahid Rahman (Lecturer, dept. of Marketing). Dr. Nisar Ahmed (Program Director of MBA), Ms. Madhobi Hossain (Lecturer, dept. of Marketing), Dr. Anisur Rahman Faroque (Head, dept. of Marketing) graced the seminar with their presence.

At the end of the seminar, Dr. Nisar Ahmed, Director, MBA program closed the event with some positive and inspiring words and then they presented the key speaker with certificates of appreciation and a gift pack as a token of gratitude.