Published Date

31

July 2012
Tuesday

Lecture session on "Market Trends & Business Strategy in Promoting Corporate Sales in Bangladesh"

Lecture session on "Market Trends & Business Strategy in Promoting Corporate Sales in Bangladesh"

Lecture session on "Market Trends & Business Strategy in Promoting Corporate Sales in Bangladesh"

Department of Marketing, AIUB organized a lecture session on ‘"Corporate Sales & Business Marketing Practices in the Context of Bangladesh Telecom Industry" on18th July, 2012. The target audience was the students of the course – Business to Business (B2B) Marketing. The objective of the seminar was to enrich students’ knowledge on Corporate Sales Strategy & B2B Market Dynamism through experience & information sharing from industry experts & corporate professionals.
The ‘key note’ speaker of the event was Ms. Tarana Tarek, Zone Manager, Business Sales, Grameenphone. She spoke about important issues regarding Corporate sales strategies based on her professional experience & enlighten the audience through sharing ideas required to be addressed for formulating sales strategies in B2B sector. After the lecture session, an open & lively question- answer session took place in order to encourage students for relating their theoretical understanding of the subjects with the contemporary practice in the Industry. At the end of the seminar, the guest speaker was presented a certificate of appreciation by Ms. Tahsina Khan, faculty, Dept. of Marketing