CORPORATE TALK ON ‘ADVERTISING AND SALES PROMOTION’

Department of Marketing of American International University-Bangladesh (AIUB) has organized a ‘Corporate Talk’ on ‘Contemporary Strategies On Advertising and Sales Promotion’ on March, 14, 2012. Mr. Mohit Chakraborty, Brand Executive, Q & Q Trading Limited was the guest speaker. Mr. Mohit has shared his practical corporate experiences on ‘Branding’ as well as ‘Advertising Techniques’ with the students of BBA program (major in Marketing). According to Mr. Muhit, ‘Branding’ is a good strategy to maintain the sustainability in highly competitive business environment.  He also added that ‘Advertisements’ of products/ services should be creative and unique to draw attention of the target customers. More over, he presented some TVCs (Television Commercials) of the local brands. On behalf of the Department of Marketing, Dr. Mohammad Ziaul Hoq, Asst. Professor co-ordinated the program.