The Department of Marketing organized a Guest Speaker session on 28th July 2016 for the students of the Course –Brand & Product Management. To enhance the Students’ knowledge base, Mr. Adnan Nafis, Deputy Executive Director of and Head of Trade Promotion, Bangladesh German Chamber of Commerce & Industry (BGCCI), gave a presentation to the students of the class on the Importance of International Branding in Trade & Commerce Sector of the country. He provided an insight toward the different practices of Brand Management & emerging Bangladeshi Brands in international market. He also incorporated in his discussion how to deal with foreign trade from the perspective of the country. The presentation was an interesting session that was followed by question answer session by the participating students. MBA program Director, Dr. Nisar Ahmed & Head, Department of Marketing, Dr. Anisur R. Faroque also contributed in the seminar by their valuable presence & ended the session by giving a vote of thanks to the guest speaker for his valuable speech. The guest speaker was presented with a Gift Bag and a Certificate of Appreciation by Dr. Nisar Ahmed & Dr. Anisur R. Faroque. The Students were enthusiastic and inspired to gain knowledge from such resourceful personnel. This event was coordinated and organized by Ms. Tahsina Khan, course instructor for the subject, Brand & Product Management.
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