Ms. Shania Mahia Abedin, Member of the Board of Trustees of the American International University-Bangladesh (AIUB), attended the session titled “Data Persuasion: Bringing Your Team Along With the Vision” at the QS EduData Summit 2026, held at Marina Bay Sands, Singapore.

The session featured Ayeshah Mirza, Global Education Lead (APAC, LATAM and METAP) at TikTok, and Laura Lightfinch, Strategic Content Manager at QS Quacquarelli Symonds. The discussion explored how organizations are increasingly leveraging data and insights to align learning and development initiatives with strategic business objectives.

A key focus of the session was the evolving role of education and enablement teams in supporting organizational growth. The speakers highlighted the importance of measuring learning initiatives through business impact and performance outcomes rather than solely through participation and engagement metrics.

The session provided valuable perspectives on data-driven decision-making, workforce capability development, and the role of learning functions in helping organizations adapt to rapidly changing environments. These insights are particularly relevant to higher education institutions seeking to strengthen evidence-based strategies and enhance institutional effectiveness through the use of data and analytics.