The Department of Marketing, Faculty of Business Administration (FBA), AIUB, organized a seminar entitled 'Marketing in the 21^st Century' on October 03, 2022, at the AIUB Multipurpose Hall 1, Building D, AIUB Campus. The guest speaker of the session was Mr. Md. Quamrul Hassan, Business Director, Consumer Brands, ACI Limited. The session was attended by more than 150 students from the different BBA core and Marketing Major courses, faculty members from the FBA and FASS, members of AIUB Business Club, and company representatives from ACI Limited.

The session commenced with a welcome speech by Prof. Dr. Tazul Islam, Dean-in-charge, Faculty of Business Administration (FBA). After that, the program's EMCEE, Mr. Mahmudul Hasan, Lecturer, Department of Marketing & THM, FBA, invited Mr. Md. Quamrul Hassan and delivered a brief about his corporate portfolio and current job responsibilities. ACI Limited is one of the largest corporate conglomerates in Bangladesh and has successfully launched and managed many renowned brands like ACI Aerosol, Pure Food Products, Savlon Antiseptic products, Freedom Sanitary Napkin, etc.

Mr. Quamrul addressed the seminar's audience with an interactive presentation and discussion of the different dimensions of Marketing that evolved and are practiced in the 21^st century from both local and global market perspectives. Citing some local and foreign brands and how these brands have successfully initiated Brand Development strategies captured the interest of the session audience. Mr. Quamrul also highlighted the importance of consumer insights which needs to be identified by companies at the initial level, the significance of product innovation, marketing research initiatives, sales strategies and challenges, and the branding strategies of products in the urban and rural markets. The seminar further continued with the question-and-answer session by the faculty members and students. At the end of the session, Mr. R. Tareque Moudud FCMA, Director, Office of Placement and Alumni (OPA), AIUB, delivered the vote of thanks and presented the Certificate of Appreciation. Prof. Dr. Tazul Islam presented a crest and gift pack as a gesture of appreciation to the guest speaker.

The Department of Marketing, FBA, AIUB would like to recognize and acknowledge Mr. Md. Razib Hossain Rion, Senior Trade Marketing Executive, Hygiene Products; Mr. Azazur Rahman, Senior Officer, Regulatory Affairs; and Mr. Md. Harunur Rashid, Territory Manager, Hygiene Products (who are Alumni of AIUB and are currently working at ACI Limited) for their whole-hearted effort in initiating and presence during the seminar.

The seminar was organized and facilitated by Mr. Hamidul Islam and Mr. Stanley Rodrick, Senior Assistant Professors, Department of Marketing, FBA, and coordinated by Dr. Khondaker Sazzadul Karim, Head, Department of Marketing and THM, FBA. The seminar was arranged under the guidance of Prof. Dr. Farheen Hassan, Director, Undergraduate Program, FBA; and Prof. Dr. Nisar Ahmed, Director, Graduate Programs, FBA; and supported by the FBA Dean's Office, and members of AIUB Photography Club. The Department of Marketing, FBA would like to thank AIUB Management; Mr. Manzur H. Khan, Director, Office of Student Affairs (OSA); Major (Retd) Faiz-Ul-Bari Rajon, Deputy Director, Administration; and Mr. Kazi Lutiful Haque Chapal,  Assistant Director, Administration, AIUB for providing all the administrative and logistics supports for this seminar session.