Rural and Agro-based Product Marketing

Rural Marketing Environment; Rural Consumer Behavior; Segmenting and Targeting Rural Markets; Product, Pricing, Distribution, and Communication Strategies for the Rural Markets; Rural Marketing Services; Marketing of Agricultural Inputs and Outputs; Agricultural Marketing Functions; Agricultural; Marketing Agencies and Channels; Cooperative Marketing; Contract Farming; Agri-business Supply Chain

INTEREST(S)

Rural Marketing Environment Rural Consumer BehaviorSegmenting and Targeting Rural MarketsProduct, Pricing, Distribution, and Communication Strategies for the Rural MarketsRural Marketing Services Marketing of Agricultural Inputs and Outputs Agricultural Marketing Functions Agricultural Marketing Agencies and ChannelsCooperative MarketingContract FarmingAgri-business Supply Chain

MODERATOR

STANLEY SUMON RODRICK

VISION

To understand the contribution of rural marketing and agribusiness to the economic development of Bangladesh, improve the understanding of the strategies to create the enabling conditions for rural development, and transform the market environment for conducive business practices.

MISSION

To expedite the business concepts in integrating the rural and agro-based product marketing approaches for sustainable livelihood and responsible consumption and production.

MEMBER(S)