Marketing

Conduct research that analyses a given marketing opportunity or problem by defining the research and data collection methods required to deal with the problem or take advantage of the opportunity through the project's implementation. To conduct basic and applied research in a more systematic process that aims to discover the root cause for a specific problem within an organization and industry and put forward solutions to that problem.

INTEREST(S)

Relationship marketingServices marketingConsumer behavior Branding and brand positioningDigital MarketingInternational Business.

MODERATOR

DR. PARTHA PRASAD CHOWDHURY

MISSION

To guide and lead a research team to be engaged in the research of contemporary issues in the field of marketing towards achieving meaningful outcomes, which will help add value to both academicians and marketing practitioners and contribute something to the well-being of society.

VISION

Conduct high-quality research to strengthen contemporary marketing issues' theoretical and empirical understanding. This research domain will uncover the underlying factors and processes influencing consumers' choices, preferences, and behaviors in the marketplace. Research will be focused on identifying and analyzing the needs of the market, the market size, and the competition. Its techniques encompass qualitative techniques such as focus groups, in-depth interviews, ethnography, and quantitative methods such as customer surveys and secondary data analysis.