Marketing

Conduct research that analyses a given marketing opportunity or problem by defining the research and data collection methods required to deal with the problem or take advantage of the opportunity through the project's implementation. To conduct basic and applied research in a more systematic process that aims to discover the root cause for a specific problem within an organization and industry and put forward solutions to that problem.

INTEREST(S)

Relationship marketingServices marketingConsumer behavior Branding and brand positioningDigital MarketingInternational Business.

MODERATOR

DR. PARTHA PRASAD CHOWDHURY

VISION

Conduct high-quality research to strengthen contemporary marketing issues' theoretical and empirical understanding. This research domain will uncover the underlying factors and processes influencing consumers' choices, preferences, and behaviors in the marketplace. Research will be focused on identifying and analyzing the needs of the market, the market size, and the competition. Its techniques encompass qualitative techniques such as focus groups, in-depth interviews, ethnography, and quantitative methods such as customer surveys and secondary data analysis.

MISSION

To guide and lead a research team to be engaged in the research of contemporary issues in the field of marketing towards achieving meaningful outcomes, which will help add value to both academicians and marketing practitioners and contribute something to the well-being of society.

MEMBER(S)

DR. SAHIN AKTER SARKER
DR. SAHIN AKTER SARKER
STANLEY SUMON RODRICK
STANLEY SUMON RODRICK
HAMIDUL ISLAM
HAMIDUL ISLAM
Beyond the Pandemic: Consumer Drivers of E-Grocery Adoption in Bangladesh

This study aims to examine the factors influencing the adoption of e-grocery shopping platforms in Bangladesh in the post-COVID-19 era by applying an extended Unified Theory of Acceptance and Use of T...

Beyond Access: AI Literacy Gaps and Platform Dependency as Structural Barriers to Digital Growth Among Women E-Commerce Entrepreneurs in Bangladesh

This study examines platform dependency, AI literacy gaps, and digital skills constraints as structural barriers that limit the growth of women-led e-commerce businesses in Bangladesh, where many wome...