FBA Faculty Member Published Two Research Papers in “Asian Journal of Management”
Dr. Partha Prasad Chowdhury, Associate Professor of Department of Marketing published two research papers entitled “Role of Use of Social Media on Effective Buying Decision Process: A Study of Consumer Buying Behavior in the Context of Bangladesh Market”, and “Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City” in the recent issue (Volume 10, Number 1) of “Asian Journal of Management”, which is a reputed academic journal (University Grants Commission, New Delhi approved) in India.