Dr. Partha Prasad Chowdhury, Associate Professor of Department of Marketing published two research papers entitled “Role of Use of Social Media on Effective Buying Decision Process: A Study of Consumer Buying Behavior in the Context of Bangladesh Market”, and “Factors affecting Buyer Behavior: A Study on the Consumers of Two-Wheelers (Motorcycles) of Dhaka City” in the recent issue (Volume 10, Number 1) of “Asian Journal of Management”, which is a reputed academic journal (University Grants Commission, New Delhi approved) in India.
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