University of Rajshahi recently organized an International Conference on Business and Sustainable Development (ICBSD) which was held on during 8-9 march, 2018. Participants from 51 universities of 7 countries (including Bangladesh) attended the conference. Dr. Partha Prasad Chowdhury, Associate Professor of Department of Marketing presented his paper entitled “Brand Choice Behavior for Toiletries Products: A Study on the Consumers of Dhaka City” at technical session IV on Brand Management on March 09.
The session was chaired by Prof. Dr. Sanjib Kumar Saha of Department of Marketing of University of Rajshahi. Prof. Kelvin Willoughby, Director, Innovation and International Property Laboratory, Moscow, Russia, Prof. Dr. Shibley Sadique, Dean of Faculty of Business Studies, University of Rajshahi, Prof. Dr. Shah Azam of Department of Marketing, University of Rajshahi and some other faculty members/authors were also present during the session. At the end of session on behalf of conference committee Prof. Dr. Saha handed over a crest and a certificate to Dr. Partha Prasad Chowdhury.
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