Visit to Asiatic Ad Agency by Advertising students of AIUB

Asiatic JWT is the oldest and the largest Advertising agency in Bangladesh since 15 March 1966. It also works with the best of brands, as identified third parties, and has won the highest number of awards for a Bangladesh agency. It is affiliated with JWT worldwide, the oldest and one of largest advertising agencies on earth, which in turn is part of WPP, the holding company that controls the biggest share of world Advertising industry. On Thursday 8th of December, 2011 students from the Advertising of American International University- Bangladesh (AIUB) were taken to Asiatic. This constructive initiative was taken by Mr. Niaz Majumdar, faculty member of Advertising. All through the time of the visit, he helped students  a lot by being there with them and making them come face to face with the real advertising world. Mr. Abdul Halim, Art Director  tagged along as well and explain the basic discipline and departmental structure of Asiatic.
Students visited two of their building which was divided into Asiatic 360 and Asiatic Events & Activations respectively. Asiatic 360: It is the branch of Asiatic JWT. It is known as 360 as it includes audio visual production agency Dhonichitra, market and social research agency MRC-Mode, PR agency and five other companies. Then students attended a very interesting and fascinating informal seminer conducted by Mr. Aditya Kabir, the Director Of Strategic Planning, spent some quality time with the students explaining the facts and the motive behind advertising. Students then moved to the next floor - Forethought PR, the wing of Asiatic JWT, were students had group exercises to apply what they were learning, and a lot of good discussion among the class members. They told students that Forethought PR is nothing but the final implementation of all type of communication strategy. Asiatic Events and Activation: It is all about the planning of a combined communication or event strategy. Here, Drabir Alam, senior manager - planning, another member of Asiatic, discussed about their actual work of this wing and how the activation is done. From Concept development, event styling & theme to event production  and direction, all these are under this branch. Even logistical planning of a brand for an event is handled from this wing. The things students have learned so far in their Advertising department came into a more vivid and more practical form as they came face to face with the professionalism of this kind of agencies. It was a very helpful and a fruitful visit for all the students.   Thanks to Mr. Halim and Asiatic team for being our support in the past, present and hopefully they will continue to support AIUB’s students in this endeavor.