On 18^th of March 2017, Saturday, Department of Marketing, AIUB, arranged a study tour for the course of “Service Marketing” at the Continental Garments Ind. Ltd., situated at Ashulia, Dhaka. The purpose of the tour was to observe the manufacturing operations and making students familiarized with the process of buyer requirements handling and communication process in the RMG sector. The tour was organized & coordinated by Ms. Tahsina Khan, Assistant Professor Department of Marketing with the supervision of Prof. Dr. Nisar Ahmed, Director MBA Program.

The tour started from Campus 1 of the university with students & Course Instructor. At the visit site, the tour participants were welcomed by Mr. Md. Monjurul Islam, General Manager – Production.  For the students, Mr. Monjurul Islam gave an informative briefing on the operational overview and client service process in the RMG sector. Then the students were divided into two teams and taken to the production floors with the assistance of the company management. During the production section visit, students had an interactive knowledge sharing session with Mr. Monjurul Islam. After completing the site observation, the students along with the faculty member attended a feedback sharing and thanks giving session in the conference room located in the factory building. Later the participants had their lunch and refreshment session with cooperation from company management.

Department of Marketing extends its profound thanks to the Office of Students Affairs, Management of the University for providing valuable support to make the study tour a memorable event for the participants.