The Department of Marketing, FBA organized a Corporate Guest Speaker session entitled, “The Integration and the Application Usefulness of the Social Media and Digital Marketing tools among the corporates in Bangladesh” on December 7, 2016 at the FBA Building# 1, Room# 132, for the students of Social Media and Digital Marketing, a Marketing Major course of the BBA Program. The keynote speaker for the session was Ms. Farzana Oshin Zulhash, who is currently serving as a Senior Media Manager (Digital) at Asiatic Mindshare Ltd and she is also an alumna of AIUB.

Asiatic Mindshare Ltd. is a joint initiative of Mindshare World and Asiatic MCL Bangladesh, one of the leading ad agencies in Bangladesh. At present, Mindshare is the largest media buyer in Bangladesh. She is having 6 years of experience in the Online Media & Communication sector in Bangladesh and Singapore. After having developed insight on core branding strategies and positioning, she has build her expertise on increasing monthly growth, strategic positioning, planning & media buying for clients like Unilever, Singapore Airlines and bKash.

The key objective of this session was to provide the students of the Social Media and Digital Marketing course, a comprehensive idea about the Integration, Application and the Usefulness of Social Media and Digital Marketing tools among the corporates in Bangladesh. A quick overview was provided of the standard planning process involved in social media, how the technology is changing the requirements of corporate; hence how the solutions are being provided. A considerable portion of the session focused on the importance and usage of social listening tools, that helps listening to online conversations, track, monitor and manage contents, connect with key influencers, build,grow and manage communities around brands followed by analyzing ones’ social media profiles with the industry. Different social media business concepts were also discussed, basically on buzz monitoring, influencer’s outreach, community management and content marketing. The holistic approach towards effective media planning through the informative session with the students, gave the class a new perspective of finding relevance in aligning social media’s Key Performance Indicators (KPIs) with business objectives. The session ended with showcasing of a list of best case practices as implied by the named brands.

At the end of the session, Dr. Anisur Rahman Faroque, Assistant Professor and Head, Department of Marketing, FBA presented Ms. Zulhash with a Certificate of Appreciation, which was endorsed by Prof. Dr. Charles C. Villanueva, Pro-Vice Chancellor and Dean, FBA. She was presented with a gift pack as a token of appreciation. The session was organized by Mr. Stanley Rodrick, Assistant Professor, Department of Marketing, Faculty of Business Administration.