Marketing is at the heart of business across the globe today, with sales demanding companies to master consumer behavior and build a brand. Creative innovation is nigh; it’s the new currency of the borderless world. Recognizing the need for transitioning from traditional to digital marketing landscapes, and the void that prevails even in developed and developing economies alike, the Marketing Mastermind, Prof. Philip Kotler created a virtual youth-oriented global platform geared towards collaborating on marketing innovation, development, and growth.

A joint initiative of the Bangladesh Brand Forum [BBF] and the Asia Marketing Federation [AMF], the “World Marketing Community [WMC]” was launched from Bangladesh on the 19^th of March 2017 at the Le Meridien, Dhaka. The platform was designed to exchange creative ideas and solutions integrating the transition from traditional to digital that the world of marketing is undergoing in the 21^st Century. The ceremony introduced WMC to hundreds of students from a number of established universities of Bangladesh, both public and private, with over 100 participants representing AIUB at the event. Several noteworthy international marketing experts supported and commended the initiative, including those who attended the ceremony. The program even hosted exclusive sessions by celebrated icons of the marketing - the President of the World Marketing Association, Co-Founder of the Asia Marketing Federation, & the Co-Author of Prof. Philip Kotler’s new book, Marketing 4.0, Mr. Hermawan Kartajaya, followed by the President of the Asia Marketing Federation, Ms. Gwen Albaraccin, the Executive Vice President & Chief Global Analyst of Kantar Millward Brown, Mr. Nigel Hollis, and the President of the Marketing Society of Bangladesh & a Professor at the Institute of Business Administration of Dhaka University, Dr.  Sayed Ferhat Anwar.

The program was sponsored by Olympic Nutty Biscuits, powered by Sailor & Symphony, with Le Meredien Dhaka as the Event Partner, Etihad Airways as the Airlines Partner, and MastheadPR as the PR Partner. Facilitated by dynamic rising stars, Don Sumdany, the Founder of Don Sumdany Training & Consultancy Firm, and Ayman Sadiq, the Founder of 10-Minute School, the program showcased a special performance by the Oxford University Jazz Club, the “Donut Kings” at the closing for the event, awe-inspiring all the young minds and hearts in the audience. The launch turned out to be an interesting and insightful experience for the students, and without a doubt, gave them lucrative incentives to work towards their passion and ambitions on the global platform of marketing at www.worldmarketingcommunity.org.