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Print vs. Pixels: Redefining Revenue and Sustainability for Bangladesh's Legacy Media

Students & Supervisors

Student Authors
Koushik Biswas Arko
Bachelor of Science in Computer Science & Engineering, FST
Md. Mainul Islam
Bachelor of Science in Computer Science & Engineering, FST
A.k.m Tamim Rahman
Bachelor of Science in Computer Science & Engineering, FST
Supervisors
Md. Mortuza Ahmmed
Associate Professor, Faculty, FST

Abstract

This research examines Bangladesh's legacy media's transition from print to digital platforms with a particular emphasis on the revenue landscape, audience engagement, and sustainability. The period from 2020 through 2024 was marked by a rapid decline in traditional media's circulation and advertising revenues while digital platforms experienced rapid growth in readership and subscription revenue. Even as overall advertising revenues remained constant, they were increasingly captured by digital. Print media also reported significant job reductions highlighting its struggles while journalism and newsrooms were digitized significantly, the overall sustainability index of the legacy media sector was trending downward. This research explores meaningful insights into media transformation in emerging economies and the immediate need for legacy media to think radically to ensure financial viability and a longer-term sustainability plan in the digital realm.

Keywords

Media Digitization Revenue Sustainability Transformation

Publication Details

  • Type of Publication:
  • Conference Name: International Conference on Business Innovation and Sustainable Development (ICBISD 2026)
  • Date of Conference: 29/01/2026 - 29/01/2026
  • Venue: Academic Building, Varendra University, Chandrima, Paba, Rajshahi-6204
  • Organizer: Department of Business Administration, Varendra University, Bangladesh
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