Beyond the Synthetic Veil: Deepfake Technology and the Future of Media Ethics
Students & Supervisors
Student Authors
Supervisors
Abstract
Deepfake technology has progressed rapidly, accelerating the creation of synthetic media that challenges traditional understandings of authenticity and ethical standards in digital communication. The spread of deepfakes, particularly in gender-oriented and non-consensual contexts, has emerged as a pressing concern for media trust, regulatory adequacy, and social harm. This paper offers an integrative ethical and policy-oriented review of deepfake technologies, drawing on secondary quantitative data and comparative regulatory analysis. Prevalence figures and detection performance metrics are reported from prior published studies; the qualitative component examines legislation across leading jurisdictions and professional codes of ethical practice. Deepfake content has grown dramatically since 2019, with the majority of non-consensual cases targeting women, evidencing a structural gender-based harm. Current detection systems exhibit notable generalization failures, and regulatory responses remain fragmented. Media literacy interventions show promise but reach vulnerable communities unequally. The findings indicate that existing detection and governance mechanisms are insufficient to address the scale and complexity of the deepfake threat, necessitating adaptive detection, coordinated regulation, and broad-based education programs.
Keywords
Publication Details
- DOI: 10.2991/978-2-38476-581-2_15
- Type of Publication:
- Conference Name: International Conference on Challenges and Trends in Arts and Social Sciences (ICCTASS 2025)
- Date of Conference: 12/11/2025 - 12/11/2025
- Venue: American International University-Bangladesh
- Organizer: Faculty of Arts and Social Sciences (FASS)