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BALANCING TRADITION AND TECHNOLOGY: AN ANALYSIS OF DIGITAL ISLAMIC MARKETING

Students & Supervisors

Student Authors
K. M. Tahsin Kabir
Bachelor of Science in Computer Science & Engineering, FACULTY OF SCIENCE & TECHNOLOGY
Md. Moynul Islam
Bachelor of Science in Computer Science & Engineering, FACULTY OF SCIENCE & TECHNOLOGY
Mian Mohammad Rassel
Bachelor of Science in Computer Science & Engineering, FACULTY OF SCIENCE & TECHNOLOGY
Supervisors
Md. Mortuza Ahmmed
Associate Professor, Faculty, FACULTY OF SCIENCE & TECHNOLOGY

Abstract

Research Question Investigating digital Islamic marketing and trading, this study looks at popular Islamic online stores, refund policies, customer happiness, product quality and trustworthiness, and price and quality differences between online and offline stores. This study seeks to comprehend how Islamic values are incorporated into digital marketing and how this affects customer confidence and company success. Method and Data We combine secondary data analysis with survey data using a mixed-methods methodology. Survey data is used to analyze the quality and costs of products sold online and offline, find major Islamic online stores, examine customer satisfaction, and examine return policies. A thorough understanding of the current environment is provided by secondary data, which identifies well-liked digital platforms for Islamic marketing. We will use statistical methods to analyze the data. Summary of Findings Initial study indicates that digital Islamic marketing effectively integrates Halal requirements, which may improve customer happiness and confidence. According to survey results, there may be a high level of customer satisfaction and trust in the reliability and quality of the goods purchased from Islamic online retailers. Refund policies are probably seen favorably since they give customers a sense of security. The insights highlight the prominent digital platforms that are popular in Islamic marketing and their ability to engage Muslim consumers effectively. Key Contributions This study highlights the importance of Islamic principles in fostering consumer trust while providing insights into the effectiveness of digital Islamic marketing. It offers a thorough grasp of consumer preferences and market dynamics by contrasting online and offline stores. Businesses will be able to fulfill ethical standards and maintain their competitiveness in the digital marketplace by implementing the guidelines and improving their digital marketing strategy.

Keywords

Islamic marketing Customer Satisfaction Digital marketing Digital stores

Publication Details

  • Type of Publication: Conference 
  • Conference Name: CU-Marketing Conference 2025
  • Date of Conference: 08/01/2025 - 09/01/2025
  • Venue: University of Chittagong
  • Organizer: University of Chittagong
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