The Department of Marketing, and Tourism & Hospitality Management (THM), Faculty of Business Administration (FBA) of American International University-Bangladesh (AIUB), organized a workshop on “Digital Marketing” on June 26, 2024, at Annex 2. The event was supported by the Department of MIS, FBA.
The workshop started with a short introductory speech by Dr. Rezbin Nahar, Director, BBA Program. The workshop was conducted by Online Tech Institute, Dhaka. The key resource person of the workshop was Prof. Iqbal Faruk, Founder, & CEO, Online Tech Institute. The workshop covered different topics on digital marketing like facebook marketing, social media marketing tools, search engine optimization, and freelancing related tools etc. A good number of participants from different core and major courses of Marketing, THM, and MIS departments participated in the workshop.
The objective of the workshop was in line with key sustainable development goal (SDG) of the United Nations “Quality Education”. The focus of the Department of Marketing & THM on organizing this type of workshop reflects AIUB's commitment to excellence in education and its dedication to nurturing future professionals in the marketing domain.
The workshop was organized under the direct guidance and supervision of Prof. Dr. Partha P. Chowdhury, Head, Department of Marketing, THM, and IB, FBA. Mr. AKM Kamrul Haque, Sr. Assistant Professor, played the role of Coordinator on behalf of the departments. The session was ended by giving a vote of thanks to the participants, organizers, and resource persons by Dr. Mohammad Faridul Alam, Associate Professor, & Director, MBA Program. Professor Dr. Partha P. Chowdhury, MCIM, Chartered Marketer (UK). & Head, Department of Marketing, THM, & IB, FBA handed over a gift item to the resource person. The Department of Marketing & THM expressed sincere appreciation for all administrative and logistical support received from the AIUB Management.
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