The Department of Marketing, Faculty of Business Administration, AIUB organized an online seminar in the class for the students of Consumer Behavior, Section A, BBA Program, on July 22, 2020 from 11:00 am to 12.30 pm by using the Zoom Video Conferencing Application platform.
The keynote speaker was Dr. Minowa Yuko, Professor of Marketing, Long Island University, New York, USA. Dr. Yuko obtained her Ph.D. from Rutgers, the State University of New Jersey, USA. She has a long experience of teaching Consumer Behavior and other marketing related courses with having too many articles on consumer behavior and culture. In addition, she is a member of American Marketing Association, and Association for Consumer Research. She was awarded by different well reputed business organization like AMA, AAF and so on.
She had covered the world’s Consumers’ behave toward purchasing products and services cause of world Pandemic- COVID 19. As she stated consumers are depending on online purchasing more than ever and purchasing daily grocery more than any others which are not important. Consequently, Domino’s Pizza had to hire 10,000 more employees to serve people in their home in this Pandemic Situation while many people are being fired throughout world.
Moreover, Prof. Yuko mentioned about Fear of Missing out (FOMO) marketing technique to boost sales.Business people ought to invest money on online business to make the business digitalized in fierce competitive markets.
The expected outcome of this event enable the students to practice their Cognitive knowledge giving attention to Customers’ emotions, Personalities, Demographical, Socio economic, Socio culture and change in e-commerce amid and post COVID 19.
Prof. Dr. Charles C. Villanueva, Vice President (Academics), and Dean, Faculty of Business Administration allowed Mr. AKM Kamrul Haque, Senior Assistant Professor, from the Department of Marketing, FBA, to arrange and initiate for the students to enrich and widen their appreciation and understanding of the course Consumer Behavior. Ms. Farheen Hassan, Associate Professor, and Director, BBA Program, and Dr. Khondaker Sazzadul Karim, Associate Professor, and Head, Department of Marketing, provided the needed support to ensure the success of the event considering that Prof. Yuko is a foreigner.
The FBA Management sincerely expressed its deep appreciation and valuable thanks to Prof. Yuko for sharing her precious time and effort to share her utmost knowledge and experience with the students in the midst of this pandemic situation raging the world.