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Revolutionizing Online Fashion Shopping: The Role of Artificial Intelligence in Enhancing Customer Experience

Students & Supervisors

Student Authors
Tamim Hasan Apurbo
Bachelor of Science in Computer Science & Engineering, FST
Mahdi Hassan Noor Asif
Bachelor of Science in Computer Science & Engineering, FST
Mst. Maksuda Akter Sraboni
Bachelor of Science in Electrical & Electronic Engineering, FE
Supervisors
Md. Mortuza Ahmmed
Associate Professor, Faculty, FST

Abstract

Artificial Intelligence (AI) in e-commerce has brought a roaring transformation in the online shopping experience of Bangladesh. Recommendation engines and personalized marketing with the help of such AI technologies are becoming mandatory for increasing customer satisfaction and generating sales growth. This study applies the time series dataset from the year 2019 to 2024 to understand the effect of AI on online fashion shopping in Bangladesh. The data includes AI adoption rates, the size of the global AI in the fashion market, user engagement with the AI recommendations, AI-based sales growth, and customer satisfaction levels. This paper examines the ways that AI supports improved customer interactions coupled with superior business results in e-commerce fashion operations. The amounts of AI adoption, together with user engagement and sales growth, exhibited substantial increases throughout the research period. Among the other metrics, it was observed that AI adoption reached 30% by 2024, and customer satisfaction increased to 81%. AI is now becoming a driver of growth and customer satisfaction online in the area of clothing in Bangladesh. Applied, there is a huge potential of its future in retail innovation through personalized experiences, operations, and sales optimization

Keywords

AI in E-commerce Online Fashion Shopping Personalized Recommendations Customer Satisfaction Sales Growth Optimization

Publication Details

  • Type of Publication: Conference 
  • Conference Name: 3rd International Conference on Textile Science and Engineering (ICTSE-2025)
  • Date of Conference: 24/05/2025 - 24/05/2025
  • Venue: Bangladesh University of Textiles (BUTEX), 92 Shaheed Tajuddin Ahmed Avenue, Tejgaon Industrial Area, Dhaka - 1208, Bangladesh
  • Organizer: Faculty of Fashion Design and Apparel Engineering, Bangladesh University of Textiles (BUTEX)
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