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Enablers and barriers of Adopting BI-tool for data analytics in Large Enterprises from Bangladesh

Students & Supervisors

Student Authors
Konika Khanom
Bachelor of Business Administration, FBA
Golam Mustafa Md. Nurullah Rabbani
Master of Business Administration, FBA
Supervisors
Mehzabul Hoque Nahid
Senior Assistant Professor, Department Head, FBA

Abstract

The objective of this research is to examine the factors that facilitate or hinder the incorporation of Business Intelligence (BI) tools for data analysis and decision-making in enterprises in Bangladesh, using an adapted TOE framework. A quantitative methodology was used, consisting of a purposive survey conducted on 290 individuals who had experience in BI-Applications for the purpose of analytics. Out of the 290 participants, 159 valid answers were collected and analyzed using PLS-SEM. A conceptual framework consisting of 8 first order reflective constructs and 3 second order constructs were developed to examine the hypotheses, which portrays the main reflective elements as a set of variables that serve as reflective indicators for second-order variables, encompassing technical, organizational, and environmental factors. The reported data indicate that factors such as relative advantage, compatibility, simplicity, top management support, organizational fit, competitive pressure, and vendor support have a substantial effect on the adoption of BI tools. This study addresses a knowledge gap regarding the use of BI-tools in developing nations and offers practical insights for enterprises in Bangladesh.

Keywords

Business Intelligence Tools TOE framework Data Analytics Adoption Smart-PLS Higher Order Construct

Publication Details

  • DOI: Presentation Done, Waiting for DOI
  • Type of Publication: Conference
  • Conference Name: DiGeS-Grace 2024
  • Date of Conference: 22/08/2024 - 22/08/2024
  • Venue: INDONASIA
  • Organizer: Research and Innovation Institute, Universitas Muhammadiyah Yogyakarta
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